I always have wondered why people from other culture are not proportionately represented in the gym memberships in North America. Is this because the concepts of wellness and health is different with Asian and other cultures?
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Charles Hampden-Turner: Riding The Waves of Culture: Understanding Diversity in Global Business
Geert Hofstede: Cultures and Organizations: Software of the Mind
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A very interesting observation. My feeling is that there are multiple factors responsible for this observation of yours-
- The distribution of people of Asian heritage (1st and 2nd generations) in and around gyms should be analysed. This should be used to calculate proportional gym membership based on ethnicity. For example- if there is a gym in a neighborhood without people of Asian heritage then you cannot expect to find them in the members list.
- Cultural and religious factors adjusted for level of education and economic status should be explored
- Another factor- Are people of Asian heritage more likely to exercise at home or in non gym settings compared to those of European heritage?
These are just some of the thoughts that come to mind. I think there is need for a community survey (the GTA will be perfect) to understand this problem. A short questionnaire consisting of 20-25 questions should be enough.
Regards,
Girish Nair
Posted by: Girish Nair | October 06, 2008 at 06:14 PM